Man Sells Vadapav at Traffic Signal
Here’s the story of the hardworking, determined entrepreneur and his unique food company, that brings happiness to hundreds of tired people who are stuck in traffic jams in Mumbai.
Have you been stuck in traffic, hungry, thirsty just counting the minutes to reach home? Gaurav Londhe food delivery boy from Mumbai was stuck in traffic too in November 2019. He really wanted a glass of water and a snack to satiate his hunger when he was stuck in traffic.That’s when he got the idea and 4 months later he launched his start up called the Traffic Vada Pav. So here’s the story of the hardworking, determined entrepreneur and his unique food company, that brings happiness to hundreds of tired people who are stuck in traffic jams in Mumbai.
The tired delivery man used to leave his home at 9 am every morning and reach back at 9 pm, thanks to traffic. He then realised that someone should start selling food to hungry people stuck in traffic.After conducting thorough research, Gaurav convinced his family to help him start his venture and support him in his endeavours. His family were initially shocked when they came to know that he left his job and wanted to start his own business. But the determined man told them that he didn’t want to work under anyone and start his own Vada Pav business.
His wife Sonu Londhe was really surprised and wondered if it was really a good idea to start a Vada Pav business. And his mother, Ranjana Londhe felt that this was not an easy job for her son. She told him it will be very difficult to manoeuvre the traffic and there are risks involved in this. The concerned mother told her son to rent a shop and start his business there. But Gaurav Londhe said that he wanted to start his business on his terms, no matter what.With the help of the accumulated money from his previous job and some financial help from his mother, Gaurav Londhe finally started Traffic Vada Pav. But things weren’t easy for him in the beginning. On the first day of his new business, he took 50 vada pavs from home, neatly boxed with small bottles of water. But people were quite apprehensive about the contents in the box.
So Gaurav smartly gave all the Vada Pavs for free, with the hope that people might like them and come back for more, but this time with the readiness to pay for them. This was his presence of mind and his unique marketing strategy. And yes! He was successful. Today, Gaurav sells around 400 Vada Pavs a day along with small bottles of water, all priced at just ?20. If you’re ever stuck in a traffic jam at Teen Hath Naka Signal in Thane, you can easily spot men dressed in orange t-shirts donning orange caps. Once a woman got out of her car and clicked a photo with him. In no time, his story took social media by storm.
